Academic studies? What does that have anything to do with moving the needle in your business? Okay, bare with me here you’ll want to listen to this episode. Well as it turns out there's a lot of research being done in the academic field that has correlation in the business world. You may ask why haven’t we heard about it? Well the simple answer is that who reads academic studies? People in the academic field. Business people don’t read them. Therein lies the genius of this. Now I don’t expect my audience to suddenly start reading academic studies. So we’ve brought in Neil Hoyne who is an expert at looking at these studies and he is going to share with us his best finds! Neil is Google’s Chief Measurement Strategist. He has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/