Have you hired a marketing agency before? There's a good chance that you haven’t been happy with the results or outcome. It’s said that digital marketers are worse than used car salesmen. Now as a digital marketer myself that's a painful to hear but honestly a truth in the industry. There are many bad actors in the industry but I’ve distilled this down to one key factor. Deliverables vs outcome. Foundationally this is the key principle that no one wants to talk about but is the biggest issue in the industry. On this episode of Growth Hack we’ve brought on Dennis Yu. Dennis is a former Yahoo search engine engineer who optimized ads and analytics across search and social platforms. He's taken his passion for digital marketing and turned it into training to create good jobs for aspiring digital marketers. Dennis has managed campaigns for The Golden State Warriors, Nike, and Rosetta Stone. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/