Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing. Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work? The short answer is yes it does but it now requires creativity to make it work. On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions. Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency. Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months. For more episodes and information, visit us at www.papidigital.com/podcast Link to Influencer Marketing Budget Calculator Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/