Should we be making decisions solely on data? With all the data in our hands, what’s missing? Well according to our guest today Tim Ash he believes the data experts are missing something key. Tim believes we need to go back to the basics of how to persuade people and understand human fundamental motivations, how we act, and why we do it. Tim is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has worked with companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Intuit, and Cisco. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/