Everyone responsible for marketing wants their company not to be forgotten. From an initial purchase to referrals being remembered is important. The internet is so busy and it’s only getting busier, how do you become memorable? This episode will give you one key aspect on how to not be forgotten. We bring in Justin Blackman to talk to us about your company's voice and how you say things affect consumers' purchasing behavior. Justin dives deeper into brand voice than anyone ever should. He finds the quirks between the commas to establish new rules for writers, and teaches content teams how to add consistency to their content. He uses a process called Brand Ventriloquism to match any brand’s writing style and has written for more than 429 different clients. He has created voice guides for industry experts including Amy Porterfield, Stu McLaren, Bobby Klinck, Hayley Hobson, Melyssa Griffin, and several Saas sites you’ve never heard of.