Getting online users to give you their information has been substantially harder over the last few years. Personally I always think to myself oh great just another place I need to unsubscribe from. Well on this episode of Growth Hack we bring on Robert Rose to teach us the ways we can get users to want to give up their info! Robert has more than 30 years of experience in digital marketing, and the strategic use of content to drive better customer experiences. He’s advised more than 200 companies, including McDonald’s, Facebook, Microsoft, Adidas, Whirlpool, and The Bill & Melinda Gates Foundation. Robert’s firm The Content Advisory, is the leading content strategy consulting, research, and education company. Robert is also the co-host of the popular marketing podcast This Old Marketing, which has been downloaded more than two million times in 150 countries. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/