The Privacy Movement has changed marketing forever. Our ability to track results continues to dwindle. These technologies aim to protect people's privacy online. From iOS 14 to Google’s new Privacy Sandbox what has led us down this path? It’s always one of those stories that one person ruined it for all of us. Well today on Growth Hack we bring on Simon Poulton to talk to us about the past and what the future holds for tracking marketing results. Simon is the Vice President of Digital Intelligence at Wpromote. He oversees the Analytics Development, Data Analysis & Analytics Solution teams. He sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/