How Strong Is Your Brand's Story?
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Description
In marketing we are always told to tell the story of our brand. Some companies attempt to do this and others flat out don’t. I’ve always been fascinated by the companies that do this really well.
I went down this huge rabbit of voice experts. Oh man, is it a rabbit hole… I even hired one myself to see what all the fuss was about.
Well in this episode we bring on Caroline Mays from Switch Blade Lemonade to share how you can make your story more profound and less cliche.
Spoiler alert we didn’t hire Caroline but we wished we did!
For more episodes and information, visit us at www.papidigital.com/podcast
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