Humor causes people to remember information better. Think about your favorite Super Commercials. You probably remember the funny ones. Well, there's a reason for this. But since this podcast isn’t dedicated to the psychology of marketing we will stay away from the Why and talk about using humor to increase your campaign results. On this episode of Growth Hack we bring on Lianna Patch. Lianna is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/