Have you ever heard of Microsoft’s Power BI? Did you know there are people using it to squeeze out the best results out of paid social campaigns? Power BI is an interactive data visualization software product developed by Microsoft with primary focus on business intelligence and we bring on Corey Henke to tell us how he does it. Cory is no stranger to the importance of finding creative strategies for online engagement. He’s an expert in organic and paid advertising, specifically YouTube, which has helped advertisers scale through the 5-year-old ad agency Variable Media. He specializes in data visualization to help bring advertising data to life and provide immediate actionable results to clients and agencies. For more episodes and information, visit us at www.papidigital.com/podcast Follow Papi Digital for Marketing Expertise and Insights on: Facebook: www.facebook.com/PapiDigital Linkedin: www.linkedin.com/company/papidigital Instagram: www.instagram.com/_papidigital/