This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning. In this episode of Growth Marketing Camp, we discuss: 💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset) 💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill) 💎 How to leverage your current customers to help inform your strategy and the content you are creating In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!