Have you ever wondered how to grow your business through the power of community?You’re in luck because today, we bring you Community Building 101 from a true powerhouse in building partnerships, community, and brand loyalty. We’re excited to welcome Daniel Cmejla, the VP of Community at Apollo, to Growth Marketing Camp.In this episode, we delve into the innovative growth strategies behind this successful brand and offer a treasure trove of advice for marketers aiming to leave a lasting impres...

In this episode of Growth Marketing Camp Founder Stories, we engage in a captivating conversation with Anthony Kennada, Founder & CEO at AudiencePlus. We dive deep into the evolving world of B2B marketing, exploring the future of brand building, the pivotal role of owned media, and how emerging platforms are reshaping the industry's landscape. We discuss: 🔥 The origin story of AudiencePlus 🔥 The power of owned media 🔥 Embracing the community-first approach 🔥 Building an audience before...

After a highly insightful chat in episode 51, we’re excited to welcome Scott Bynoe, Vice President, North America Marketing at Crawford & Company, back into the Growth Marketing Camp spotlight! Scott returns to share his best advice on navigating the ever-evolving landscape of B2B marketing and leadership with our audience. In this episode, Scott talks about his unique journey from his first job (& lessons learned) to spearheading marketing strategies at Crawford & Company. We...

With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer.  In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including: 🔥 The steps for building an ABM program from scratch without enormous...

We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers. With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing. In this engaging conversation on Growth Marketing Camp, Obaid breaks...

Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency. Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares: 🎯 How...

In our 100th episode, and very special milestone of Growth Marketing Camp, we are chatting about all things Account Based Marketing (with a sprinkle of Evangelism) with Corrina Owens, Chief Evangelist Officer at purple cork and ABM master. We know that evangelism is all about the brand, customer, and positioning, all tied together into the unique role of an evangelist. But being an evangelist for any company, particularly B2B, is still pretty nebulous. But what if you marry your evangelist...

Our newest Growth Marketing Camp episode is a testament to the power of networking. We’re very excited to welcome Jaclyn Mullen to the show. She’s currently serving as the Head of Marketing at TheLoops, an AI-driven CX platform for B2B SaaS companies. Jaclyn's story is one of relentless innovation and empowerment, and today, she shares all her secrets to success on our podcast! In this episode, we discuss: ✨ How to successfully manage a small team while juggling various responsibilities and...

Join us for a terrifyingly fun conversation as we dive into the darkest corners of content creation. In this Growth Marketing Camp Halloween edition episode, explore the yays and nays of LinkedIn as we discuss:  The most cringe-worthy content our guests have seen (& created)Toxic Positivity: When is too positive too much (& the risk of toxic positivity)?Has LinkedIn become the new Facebook for 'personal branding' overkill?Ghosting on LinkedIn: Why do some thought leaders / creators...

This week we are very excited to welcome Ashley Faus, Director of Integrated Product Marketing at Atlassian, to the show.  Ashley joins our podcast stage for a fun and insightful chat on her incredible career, where marketing brilliance meets the spotlight. In this captivating Growth Marketing Camp episode, Ashley shares: ✨ The definition of thought leadership (& what the most essential elements of it are) ✨ Her 4 pillar framework for thought leadership ✨Thought leadership myths and...

In our newest Growth Marketing Camp Founder Stories episode, we are venturing into the realm of original research and data-driven storytelling. Our guest is Becky Lawlor, Founder and Chief Research & Content Officer at Redpoint, a boutique agency renowned for its stellar work with major brands like Adobe, IBM, Samsung, and Zapier. In this episode, we discuss: 🚀 Original research survey best practices: How to determine the right survey sample size & obtain respondents  🚀 The ROI of...

Our newest guest Melanie Reid is crushing it as Riskified’s Event Marketing Manager. In this episode of Growth Marketing Camp, we discuss: 🎉 The importance of building networking schedules and custom excursions for attendees 🎉 Top tips to maximize ROI and enhance the post-event experience, particularly when it comes to nurturing leads 🎉 How to get into event planning and advice for tech newcomers pursuing event planning in SaaS 🎉 The balance between being a new employee in learning mode and...

Welcome to another exciting episode of Growth Marketing Camp, where we’re joined by Paige Tills, Head of Marketing (& newsletter queen), at #samsales Consulting, a boutique sales consulting firm led by Founder and CEO, Samantha McKenna. In this episode, we crack the code of social selling as we talk about all things LinkedIn, newsletters, and marketing! We deep dive into the topic of building and expanding a thriving newsletter and how community building ties into that. Paige shares: ✍️...

In this Growth Marketing Camp Founder Stories episode, our host Jass Binning engages in a thrilling conversation with Morgan J Ingram, Founder & CEO at Ascension Media Productions. They discuss: 🔥 How your brand can find unique angles for your content  🔥 How to tie your content, whether it be podcast or webinar series, back to revenue (3 plays from Morgan) 🔥 How a strong personal brand can fuel your entrepreneurial journey and skyrocket your business early on 🔥 Why you should never give...

This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning. In this episode of Growth Marketing Camp, we discuss: 💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset) 💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to...

This week, we would like to introduce you to the incredible Julia Hartwig, former VP of Marketing at Capchase. Julia's journey is nothing short of captivating, as she successfully made a remarkable transition from growth marketing to a prominent VP role. We are thrilled to bring you her extraordinary career trajectory. In this episode of Growth Marketing Camp, our lovely Jass Binning is chatting with Julia about: ✨ How you can breed a Demand Gen powerhouse to ensure your demand gen efforts...

In today’s episode of Growth Marketing Camp, we welcome Masami Middleton, the Chief Marketing Officer at CallRail, to explore the enduring power of your customer conversations and discover the untapped opportunities that lie within.  Masami joins us to share how voice AI and data-driven solutions are revolutionizing the way businesses leverage the power of phone calls and uncover the treasure trove of intelligence hidden within these conversations.  In addition, we discuss:  ☎️ How to use...

In this episode of Growth Marketing Camp, we welcome Mark Kilens, the CMO at Airmeet, to discuss: 🚀 Why event-led growth is the future (& how companies can shift their mindset to this approach) 🚀 How event marketers can leverage data from virtual events (& what they should  pay attention to) 🚀 Mark’s bullish mindset on people-first GTM motions (& a breakdown of his people-first GTM model) Success lies in prioritizing relationships and investing in people in today's marketing...

Melissa Moody, Co-Founder & CMO at Gated, joins us to peel back the layers and give us the scoop into what led them to make a recent pivot that goes beyond email and introduces dynamic profiles in order to help business professionals stay focused and make meaningful connections Plus, she shares why they’re so excited for the future, and what it actually took to deliver such a grand launch campaign. In this exclusive episode of Growth Marketing Camp, you’ll learn: 📩 Why it’s important...

Have you heard the hilarious story of how we crossed paths with Arthur Castillo, the Head of Dark Social & Evangelism at Chili Piper? It happened at INBOUND22, and it’s still one of our fave stories to tell. It’s so funny that we often use it as an icebreaker when meeting new marketing leaders. Tune into the episode to hear it for yourself - props to Arthur for being such a sport.  Naturally, we couldn't resist inviting him to our show, where we eagerly await the opportunity to discuss...

The Boston Globe interviewed him, Vice interviewed him, and now, Growth Marketing Camp has the pleasure of interviewing the Mayor of INBOUND! Otherwise known as Robert Jones, Sr. Channel Evangelist at RevPartners. In this episode, you’ll learn how Rob transitioned from a HubSpot rookie to HubSpot super admin, harnessing the power of humorous video content to drive revenue in sales and marketing. We’ll dig deep into building impactful business relationships via LinkedIn, why availability is...

If there’s one brand that could easily start a sitcom, it’s Lavender. 💜And in this episode of Growth Marketing Camp’s Founder Stories, we bring you Lavender’s raw, wild, and inspiring origin story. What started as a weekend project turned into a thriving startup (already becoming a movement) and a multi-million dollar business. And William Ballance, Lavender’s CEO & Co-Founder, shares insights into that journey. Will shares their story of betting on LinkedIn early on and how it became a...

In this week's interview, Growth Marketing Camp welcomes Alexis Scott, a brand evangelist, storyteller, and the Founder of The Fairy Job Mom. She connects companies with great talent, guides job seekers in their next career move, and helps professionals build memorable personal brands. We’re here to share her journey from a corporate career to running a successful brand.  Alexis shares invaluable lessons on investing in your personal brand and making yourself eternally employable. You’ll...

In today’s episode of Growth Marketing Camp, our host Bobby Narang sits down with Jodi Cerretani, the VP of Revenue Marketing at RollWorks, to discuss the importance of Account-Based Marketing and Demand Generation in driving business growth and promoting alignment with sales and marketing.   We dig deep into how ABM is not just about generating demand but also about capturing demand. And how with tools like RollWorks, Opensense, and more, you can uncover hidden clusters of demand and...