If you are a B2B company, it is almost inevitable that one of your top 3 GTM motions will either be cold outreach or account-based sales. It just works. And most companies that I train, mainly technical founders, would like to avoid it at all costs. They find it cringe. No one likes to be...

Eleanor Thompson is Founder & Principal Consultant at Branchworks, a London-based consultancy specializing in partnerships. In this episode, Eleanor will help us navigate the wonderful world of “stronger together” and share tactics on how to develop successful and sustainable...