David Barreto began to notice is hair thinning at the age of just 20, and by the time he was 22, this had began to be quite noticeable. He tried various treatments, but did not see any markable improvement. This led him to look into genetic hair loss, where he found that there has been a lot of research done that hadn't been put into use in commercial products. He wanted to bridge the gap between science and commercial products. He wanted to create products that used natural solutions, adding compounds found in nature, rather than chemicals or synthetic drugs to treat hair loss, as he found that compliance can be an issue with some medical alternatives, along with the health warnings and side effects putting people off or making them a non- viable option. He then began to create System K11, a science-led company, of which he is co-founder. Looking at  the driving forces behind genetic hair loss, he found studies that showed a correlation to the rate of hair loss and diet, researching into sugary drinks and type 2 diabetes as examples of how a dysregulated metabolism can have an effect on the mitochondrial rate of respiration which limits the amount of energy the hair follicles gain from the glycogen stores around the hair follicles. Connect with David: Instagram Website Study to show association with sugary drinks & hair loss Study to show association with diabetes & hair loss Studies published by K11: Focus: Hair follicle glucose metabolism in androgenetic alopecia. Title: The ‘bald’ phenotype (androgenetic alopecia) is caused by the high glycaemic, high cholesterol and low mineral ‘western diet’  Journal: Trends in Food Science & Technology (An official journal of the European Federation of Food Science and Technology) Impact Factor: 15.3 https://www.sciencedirect.com/science/article/pii/S0924224421004362 Focus: AGA and 8 aggravating drivers, including glucose metabolism but also DHT, nutrition, prostraglandins etc Title: An Updated Etiology of Hair Loss and the New Cosmeceutical Paradigm in Therapy: Clearing ‘the Big Eight Strikes’ Journal: Cosmetics Impact factor: 3.3 https://www.mdpi.com/2079-9284/10/4/106 Support the showConnect with Hair therapy: Facebook Instagram Twitter Clubhouse- @Hair.Therapy Donate towards the podcast Start your own podcast Hair & Scalp Salon Specialist Course ~ Book now to become an expert!