In this episode we visited our favorite bars, wine shops, and cider festivals to explore the many ways the industry is reaching out to curious drinkers. We spoke with retailers that are expanding their cider selection, looking closely at the language we use to talk about cider, and examined the front and back of labels to understand what’s inside the bottle. Plus we’ll talk tasting notes, industry tips on branding, and other storytelling techniques the cider industry is using to overcome barriers to entry in the craft beverage market.