Episodes
Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough...
Published 08/07/12
Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough...
Published 08/07/12
Eugene M. Schwartz started in mail order as a delivery boy in 1949,became a junior copywriter before the end of that year, a copy chief in 1951,and president of his own million-dollar mail order firm in 1954. He has since sold tens of millions of dollars worth of almost every conceivable product in mail order, both in his own firms and as one of the world's highest-paid consultants (Rodale Press once paid him a commission of $54,000 for four hours work). His previous book, Breakthrough...
Published 08/07/12
Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abraham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell's Soup, Rio Las Vegas Hotel and Casino,...
Published 08/07/12
According to Melvin, you've only missed the boat if you think you have. It's never too late to succeed. And in Part Three, you'll hear how Melvin made his way to the top along with steps for getting there yourself. Melvin has more years of experience than most people will ever know. And in this interview, you'll hear his advice on how to succeed in business and in life. This is an exclusive interview from Michael Senoff at www.hardtofindseminars.com.
Published 08/07/12
Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with years of experience, he's just the person to ask marketing and publishing questions to. That's probably why I got so many responses when I asked listeners if they had any questions for this book publishing giant. So in Part Two of the Melvin Powers interview, you'll hear Melvin field those questions. And because he truly likes to help people...
Published 08/07/12
In this direct marketing seminars by Melvin Powers on mail order, Melvin discovered he had the "Midas touch" for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads. Even though he's sold more books than most people can imagine, Melvin says that books are really just the "calling card" for the...
Published 08/07/12
Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years. In this Denny Hatch interview, he shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls. The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of...
Published 08/07/12
Ted Nicholas has sold more than $6 billion in products -- that’s more than any other guru! He’s owned 23 businesses, made millions in direct mail, knows the ins and outs of negotiating, and has written and tested copy for more than 30 years Imagine how easy marketing would be if you could consult an expert for all your business dealings. Someone who has already made the mistakes you’re about to make and can tell you a better approach -- a winning approach. It could save you thousands and...
Published 08/07/12
Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry...
Published 08/07/12
Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry...
Published 08/07/12
Widely Recognized as "The A Website Conversion Expert," Dan is the "go-to" Internet copy genius who's created hundreds of money-making ads and sales letters for clients in more than 49 different industries...Dan has a track record of selling over $25.7 million of merchandise and services. If Dan is such a wizard with words, perhaps you're wondering why you haven't heard of him before. It's because Dan doesn't seek out the spotlight. This "quiet giant" keeps a low profile in an industry...
Published 08/07/12
Good, captive copywriting is essential in today’s marketing field. I got a call from a gentleman who was new to the copywriting field and he was looking for some advice on how to improve his own skills. The information I shared with him is invaluable: I gave him direct resources he could use and I discussed different products and aspects of these products that are currently available. Best of all, though, I shared with him the underlying implications of good copywriting and explored why and...
Published 08/07/12
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Published 08/03/12
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Published 08/03/12
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Published 08/03/12
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Published 08/03/12
This is your lucky day because I have created for you what I think is one of the most compelling interviews on my site. It's with Brian Keith Voiles. Brian is the one of the world's greatest copywriters and in the next two and one half hours you'll know why. In this first time tell all interview you'll learn how Brian Keith Voiles would come home dripping wet with sweat every day in overalls from stacking bricks for a living to becoming one the world’s greatest living copywriters.
Published 08/03/12
You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you...
Published 08/03/12
You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you...
Published 08/03/12
You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you...
Published 08/03/12
You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you...
Published 08/03/12
You have the lucky fortune of hearing this interview with Barry Badell, the son of the great advertising genius Clyde Badell. I hope you'll be as excited as I was hanging on to every word in this amazing adventure about a man many in the advertising and marketing fields have never known. You'll get a detailed and personal account about the history of this great advertising legend. And you'll hear it from the man who loved him and knew him best. This set of recording is designed to teach you...
Published 08/03/12
Here is a rare recording of John Carlton from the early 1990s at a Bill Myers seminar. John had over 10 years of copywriting experience before this recording. He was a freelance writer who agencies hired to do the work their own writers couldn’t do. He has written for Jay Abraham, Dan Kennedy, and Gary Halbert. John made big money as a writer for some of the largest direct mailers in the world, including Rodale Books and Boardroom. His writing brings in millions for his clients. This is a...
Published 08/03/12