Social pressures often influence an individual's decision-making process. The algorithms behind social media platforms can shape perceptions by showing content tailored to behavior, reinforcing or promoting specific ideas to further financial or political causes. It is proof that understanding human cognition can significantly influence our decisions, from the products we buy to the beliefs we hold. To reveal how cognitive psychology affects everything we do, Harvesting Happiness Podcast Host Lisa Cypers Kamen speaks with prolific author and Professor Emerita of Anthropology at New York University, Dr. Emily Martin. As part of an experimental cognitive psychology lab, Dr. Martin studies the psychology of thinking and how it affects everything. She offers a glimpse into how humans process information and how the data collected has the opportunity to be used for the greater good or commoditized and sold to the highest bidder. This episode is proudly sponsored by: Nutrafol — Offers a drug-free whole-body health approach to hair wellness and growth. Get $10 off your 1st month’s subscription and free shipping at nutrafol.com with promo code HH. Like what you're hearing? WANT MORE SOUND IDEAS FOR DEEPER THINKING? Check out More Mental Fitness by Harvesting Happiness bonus content available exclusively on Substack and Medium.