These heady early days of GenAI seem equal parts opportunity and threat. In today’s #Hashtags, we talk about how comms and marketing leaders are racing to protect their brands from deep fakes and bad actors externally — while fending off damaging missteps and backlash inside their own walls.

Collaboration drag. Design friction. Change and uncertainty. None of this sounds like fun, and it’s what many marketing teams are dealing with. New data from Gartner’s Marketing Talent Survey spotlights some of these urgent challenges which, unaddressed, can keep teams from innovation and success.