In the vast ocean of digital marketing, the strength of your brief can either anchor your success or let your campaign drift aimlessly. "Mastering the Art of the Brief" on Headtraining, hosted by Polly Hammond of 5forests, is your compass to navigating these waters. We're not just talking about communicating your vision; we're about transforming it into tangible results. ️ This Episode Unveils: The essence of aligning your brief with your business's heart. ❤️ Setting clear, impactful...

Today, we're spotlighting the craft of wine product photography. Far from just capturing images, we're diving into visual storytelling, the nuances of photo composition, color theory, and cultural awareness, especially for global wine brands. What You'll Learn: The Three Categories of Product/Marketing Photos: Understand the differences between lifestyle photography, beauty shots, and pack shots, and how they influence consumer engagement. Creating Compelling Beauty Shots: Actionable...

Welcome to Headtraining's deep dive into Lifestyle Photography for Wine Brands! In this episode, we're uncovering how to transform your digital marketing strategy with the art of lifestyle photography, including: Introduction to Lifestyle Photography: Learn why it's crucial for your winery's marketing strategy. Research-Backed Impact: Insights from studies revealing the significant influence of lifestyle photography on consumer behavior. Psychology Behind Purchases: Understanding the...

About This Episode: In this episode of Headtraining, Polly Hammond dives into a vital and evolving aspect of the wine industry: marketing non-alcoholic beverages. Discover the secrets behind successful integration of non-alcoholic options, understanding your customer base, and enhancing the overall experience for non-alc consumers. Join us as we explore how to make your non-alcoholic offerings an integral and celebrated part of your brand. Why Listen to This Episode: Learn practical...

Journey with us in this episode as we explore the greener side of the web! Your winery website may be silently contributing to the escalating climate crisis, but there’s hope on the horizon - Sustainable Web Design. Today, we delve into how adopting eco-friendly web practices not only curtails your digital carbon footprint but also significantly boosts website performance, enhancing user satisfaction. Discover how the dynamic nature of ecommerce sites poses a challenge to sustainability and...

In today's episode, we're diving into the world of email marketing, specifically targeting the common pitfalls wine brands often encounter. While the spotlight often lands on social media, email marketing remains a potent tool for direct communication with your audience. From understanding the significance of segmentation, automations, and the nuances of visuals in emails, to the legal aspects surrounding spam and GDPR compliance, we've got it covered. Stick around for a bonus discussion on...

Are you ready to unlock the role of packaging as a pivotal part of your wine marketing strategy? Dive into this recap of Luxe Pack Monaco 2023, where the fusion of luxury packaging and marketing unfolds. In this video, we delve into how color, aesthetics, and sustainability in packaging are not just about appeal, but about communicating your brand’s narrative and values. From the tactile feel to the visual allure, every aspect of packaging is a dialogue between your brand and your customers....

Are you a winery owner or marketer who wants to learn the digital marketing secrets that will help you grow your business? Then you need to tune in to "Headtraining," the weekly series hosted by Polly Hammond, founder of 5forests and digital marketing expert for the wine industry. In each episode of "Headtraining," Polly shares actionable advice on everything from SEO and social media to email marketing and e-commerce. Whether you're a beginner or a seasoned pro, "Headtraining" has something...