“A bad habit appearing at many companies is to put reps in the unenviable position of trying to hit their quota by feverishly working through as many opportunities as they can. But this isn’t necessarily the ideal solution. Data-driven sales teams are finding that it is usually more effective to spend more time on qualification earlier in a sales cycle in an effort to only deliver the best opportunities to highly paid account executives.” – Fergal Glynn.    People often lump sales and marketing together and say, “You’re good at marketing and sales.”  I immediately correct them and say I am good at teaching how to improve sales processes and improve client and prospect conversations to close more sales, not the marketing, copy, and behind-the-scenes that generate cold leads.  There is a difference in the skills needed to have effective marketing results versus profitable sales results.   YouTube: https://youtu.be/mmEV458twD0   About Taylor Frame:   Taylor is the current Chief Revenue Officer at Best Practice Media, a growth firm focused on e-commerce and Digital Products. Taylor resides in Santa Cruz, California, with his family.    He has been in the eCommerce world since 2011 when he started his career at Adobe. After being in the enterprise space for seven years, he started his first digital marketing agency and built that to 7 figures, which Best Practice Media acquired him. Now, he is building the Best Practice Media agency and enjoying the journey.    How to Get in Touch With Taylor Frame:   LinkedIn:  https://www.linkedin.com/in/taylor-frame/ Website:  http://www.bestpracticemedia.com/   Stalk me online! LinkTree: https://linktr.ee/conniewhitman Download Free Communication Style Assessment: https://tinyurl.com/CSAFreeGift Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.