The difference between a good sales person and a great one, is how well they know their target audience.  If you want to go from becoming good at sales to being great at sales, what you need to narrow down on is understanding how aware your potential customers are of their own problem. Whether you're selling a product, service, online course or run a brick and motor, understanding the 5 stages of awareness will move your business forward. In this episode you'll learn... What the 5 stages of awareness are and why you need to know themHow to create content that speaks directly to your ideal customerAnd, how to move people through your funnel authentically without using unethical sales tacticsIf you're looking to grow you sales, understand your customers on a deeper level and be able to create content that drives them toward buying from you, this is the episode for you. Want to Escape the Messy Middle of Business? Grab your seat in my FREE training. Your Best Year Yet: 5 Steps to Stabilize Your Business, Escape the Messy Middle and Set Yourself Up for Your Best Year Yet Get ready to learn how you can make the ultimate shift from struggling to make money in your business, feeling stretched too thin and confused as to where to focus in order to be successful, to gaining complete clarity and control over your business and your revenue. Save your free seat here!