We're revisiting some of your favourite episodes from 2023 by diving into my most popular episode of the year! Does the idea of email marketing  and having to write your weekly newsletter make you break out in hives?  You're going to have an entirely new perspective about it after this conversation! Email marketing rock star and 90's pop culture guru, Liz Wilcox helps business owners and entrepreneurs write emails that people not only want to read...but they buy from as well.  She joined me to talk about... How to turn a follower into a friend and then into a customer using email marketing The easiest way to write a solid welcome sequence that shows off your personalityThe best strategies to use in order to simplify the email marketing process to see better results without adding more to your plateIf you're looking to change your relationship with email so that it works for you instead of feeling like another chore in your business, this is the episode for you! About Liz Wilcox... The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Follow her on the 'Gram and download her Mega Email Swipe File.  Listen to the Top 10 Episodes of 2023! Episode #138: Simplify Your Email Marketing Strategy with Liz WilcoxEpisode #216: Steal My Email Marketing Strategy (+ templates)Episode #130: The Best Tools to Help Start (and Grow) Your Online BusinessEpisode #160: Why Most Digital Offers Don't Sell and How to Ensure Yours Will (Podcast Workshop Day 1)Episode #131: The Top 10 Online Course Mistakes I Made (That You Should Avoid)Episode #140: 5 Sales Page Mistakes That Are Stopping People From Buying from YouEpisode #134: 6 Ways to Turn Your Expertise into an Online OfferEpisode #137: How Stepping Back From Social Media is Making Me More MoneyEpisode #161: Should You Create a Digital Course or Membership? (Podcast Workshop Day 2)Episode #218: Using Influencer Marketing to Grow Your Business with Sara Ballantyne