I'm walking into 2024 with a new weekly session on the show called 'Ask Jan' where I'm answering a listener question every week. Today's question comes from Robyn Sessoms, "how can I clearly explain who my ideal customer is and how I help them?" Clarifying your elevator pitch so you clearly state who you help and how is one of the most difficult tasks in business! But, I'm here to help. In tis episdoe we cover... The best questions to ask when  you're drilling down on your ideal customer avatarHow to craft the perfect value propositionThe 2 best ways to explain your elevator pitch  Submit a Question to Jan and Be Featured on No BS Business School Got a business roadblock that's been keeping you up at night? Wondering how I navigate the twists and turns of running my own business? Whether it's about day-to-day operations, launching, marketing, podcasting, or anything else under the business sun, feel free to fire away with your questions and I'll answer them (and feature your business) on an upcoming episode of No BS Business School. Visit janditchfield.co/askjan to submit a question.