Time and the use of time is massively underestimated as a tool for anyone who is creating experiences. As a designer, and creator of creative content, there is two types of times. Physical time and Experienced time. In this episode, you will learn how to relate to time as a designer, and how you use this knowledge to change the users experience of time in your creations and designs. We are going to cover FOMO, Peak end Rule, Parkinsons Law and to Goal gradient effect amongst other things. And then a little easer egg at the end... dad humor is the best.