In this riveting episode of High Value Discussions, we welcome my greatest mentor Rick Soto. Beyond the experience of combat sports, and the relentless grit of coaching professional fighters, there's a depth of character, a reservoir of wisdom, and a compass of principles that have shaped champions. Rick Soto is the embodiment of that transformative journey. As the founder and CEO of Soto Creative, Rick carved a niche in the dynamic world of marketing communications. His enterprise catered to diverse clientele, spanning varied scales, and ventured into realms of advertising, collateral, corporate branding, direct mail, and online media. But what made Soto Creative stand out in a sea of competitors wasn’t just their impeccable service quality; it was their guiding philosophy. Be Relevant. Be Friendly. Be Unexpected. Three tenets that resonate as much in the business boardroom as they do in the quiet moments of introspection. Dive into this conversation that bridges the tenacity of a combat sports coach with the strategic acumen of a successful businessman. Rick’s insights into the parallels between the discipline required in combat sports and the dedication necessary to steer a business are bound for enlightenment. Through his tales of challenge and triumph, listeners will discover the synergy between seemingly contrasting worlds and discover the universal principles that can guide one to success in both personal and professional arenas. Be prepared for more than just a discussion. Rick brings a masterclass in life, leadership, and the art of navigating the complex terrains of ambition and fulfillment.  This is High Value Discussions at its finest. Follow High Value Discussions Socials: Youtube: https://www.youtube.com/channel/UC0MGcmHuLqUFfMFOzdGj9yA Instagram: https://www.instagram.com/highvaluediscussions/ TikTok: https://www.tiktok.com/@highvaluediscussions X: https://twitter.com/FinanceFitGuy Apple Podcast: https://podcasts.apple.com/us/podcast/high-value-discussions/id1704921472 Spotify: https://open.spotify.com/show/55cxAJO4lPphznNGTTo1A8?si=3UUTWKePQomeFZqQ2eg9vQ Connect with Mr. Soto: Instagram: https://www.instagram.com/sotocreative_1/ Linkedin: https://www.linkedin.com/company/soto-creative