Episodes
There are many new redistribution channels appearing that are offering OTA hotel rates with deep discounts or additional kickbacks. Hotels may not even be aware that this is happening and that their website rate is being undermined by certain channels. Hotels need to be sure they are in control of the rates that their rooms are being sold at, and need to incentivise customers to book on their hotel website with clear advantages for the direct booker.
Published 11/09/21
Jacopo Rita, Head of Metasearch at Bookassist, talks with Bookassist CEO Des O'Mahony about the latest developments in metasearch for hotels, and the steps to take to ensure measurable success from metasearch spend.
Published 09/01/21
Bookassist's Susanna Mazzoncini outlines the top ten tips that are a must for sharpening your hotel website's appeal as you move to open up this summer and attract the post-pandemic guest online.
Published 06/08/21
Bookassist's Hani Krizsany talks through some simple approaches that independent hotels can take today to help maximise their profit per stay on their direct bookings.
Published 05/31/21