In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Ellis Connolly, CRO of Laasie.ai, challenge the status quo of traditional loyalty programs and open up the idea of experience-led and value-based loyalty programs. Connolly shares his views on why loyalty should go beyond points. Instead, he advocates for serving guests with personalized rewards to help participation truly stick. Tune in to get a closer look at how your sales and marketing teams can go to market with strategies to promote loyalty programs that excite and actively engage guests across platforms.