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How Brands Are Built
How Brands Are Built
On How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers, writers, namers, and researchers to help you understand how brands are really built.
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Ratings & Reviews
4.9 stars from 56 ratings
A must listen!
This podcast is so smart and insightful. Great conversations that bring you behind the curtain and see how the wizards work. Crossing my fingers for new episodes!!
RubyRoseVioletTulip via Apple Podcasts · Canada · 02/11/22
Fantastic podcast!
This is a MUST LISTEN. Loaded with knowledge and an awesome guest list. Rob's podcasts are a pleasure to listen to and easy to learn from. As a seasoned industry expert, he knows the important questions to ask, he doesn't just keep things surface. He gets into the nuances of practice but...Read full review »
thetrue_mcewen via Apple Podcasts · United States of America · 01/22/21
Don't miss it!
I came for the incredible assembly of guests, but I stayed for the multitude of learning opportunities! (Seriously, you don't want to miss his episode with Sunny Bonnell... SO good.) Rob has created a podcast that expertly balances fascinating perspectives from the marketing sphere with...Read full review »
Arlie K via Apple Podcasts · United States of America · 12/10/20
Recent Episodes
It's the summer of 2021—one year since the murder of George Floyd. And if you’re wondering what that has to do with the season-four wrap-up of a podcast about branding, let me tell you: in early 2020 I had a plan for season four of How Brands Are Built. But in the wake of George Floyd’s murder...
Published 06/07/21
Published 06/07/21
Diego Segura is a design apprentice at Collins, an independent strategy and brand experience design company with offices in New York City and San Francisco. In this episode, Diego describes how he discovered graphic design, his decision to drop out of high school, and what it's like being an...
Published 03/01/21
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