Imagine making $70,000…from your bedroom…in one night.  That’s exactly what Matt “Dappz” McGuckin did with his online trading cards shop. He got his start “breaking” – that is, buying and opening boxes of cards live online, and selling the contents…all on TikTok.  Sounds risky? It is! But today, Dappz Sports is the Live Shopping Company on TikTok in the U.S., making over $20 Million in gross sales. So the risks have paid off.  Now maybe it seems like too far-fetched to say you’ll make $70K in one night, but it’s not too far-fetched to say that making calculated risks will elevate your business.  It’s a proven strategy and Dappz, and today, he’s going to tell you how you can do it too.  Top Takeaways Don’t try to think about how you’ll go viral. Instead, be consistent and try different things. Experimenting can be low-stakes risk-taking.  One of the biggest risks that pay off is hiring someone. They will take SO much off your plate. It sounds scary, but it’s a must for any business owner.  Research is SO important with it comes to mitigating risk – remember, this is about calculated risks, not being a cowboy, and doing crazy stuff to see if it pays off.  Show Notes Matt "Dappz" McGuckin Matt on Tiktok The Social Dilemma on Netflix Sponsored by: Sensei Sponsored by: Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★