Recently, I sat down to dinner with my family when the doorbell rang. It was a door-to-door HelloFresh salesman, who wanted to make dinner easier for us (while ironically preventing me from eating dinner). I immediately got frustrated for two reasons:  It was dinner time and the interruption was unwelcomed I had already told this guy’s partner “no” several hours earlier.  It was a conversation that not only was unwelcome but was already flat-out rejected once before.  This sort of tactic is what gives sales a bad name, and why folks like us hate sales. But today’s guest, Nikki Rausch, is here to tell us that’s not at all how sales should work – and what we should do instead.  Top Takeaways Sales isn’t a one-way street. It’s a collaborative conversation that you have permission to enter into. And you get permission by asking.  The person you’re speaking to has their own language – you need to tailor your offer to meet their needs and use their language.  Never make assumptions! You can’t further a relationship without asking questions. Assumptions are driven by limiting beliefs. Questions lead to concrete answers. Show Notes Nikki Rausch What Prepared Plumbers Can Teach You About Winning Business The Selling Staircase: Mastering the Art of Relationship Mastering the Sales Conversation Sponsored by: Sensei Sponsored by: Sensei: Save 20% FOR LIFE with code JOECASABONA ★ Support this podcast ★