Today’s guest is Cal Newport, the New York Times bestselling author of seven books, including A World Without Email, Digital Minimalism, and Deep Work. Cal and I sat down recently and in our conversation he shared: - How he landed his first book deal as a college student all based on a dare - How it took writing books for 10 years before he became a bestseller - The 2 step formula for a bestselling non-fiction book - The biggest mistake authors make when choosing what content to put in your book - Why Cal thinks self-publishing has only gotten less relevant as online content has proliferated - And why growing his email list was critical to hitting the NYT bestseller list Be sure to check out his podcast: Deep Questions. Also my first book How To Get Paid For What You Know is available for pre-order now on Amazon or wherever books are sold. If you want to support me please consider picking up two copies, one for you and one to give to a friend who is hoping to turn their knowledge, passions, and skills into an online income stream in their spare time. Thanks so much! https://www.grahamcochrane.com/book