Jeff Walker is the New York Times bestselling author of Launch and the creator of the Product Launch Formula. Jeff and I sat down recently and in our conversation he shared: - How his $20 book has led to the majority of his $40,000 mastermind students - Why he didn’t hit the NYT list on launch week even though he sold more copies than books on the list (and what he did the next week to get there!) - How his book fits within his ecosystem of course sales, memberships, and high end coaching. - And why his super power of not getting bored has led to more impact and income than he could ever have imagined Be sure to check out his book at https://thelaunchbook.com/ Also my first book How To Get Paid For What You Know is available for pre-order now on Amazon or wherever books are sold. If you want to support me please consider picking up two copies, one for you and one to give to a friend who is hoping to turn their knowledge, passions, and skills into an online income stream in their spare time. Thanks so much! https://www.grahamcochrane.com/book