Lecture 1: The Paradigm Shift from Producer to User Innovation
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Description
In this video Prof. von Hippel explains the ongoing paradigm shift from producer to user innovation. He describes study findings, and explains why users - both individuals and firms - are increasingly developing new products and services for themselves.
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When users join together to work on a common interest – ranging from open source software projects to kitesurfing – they can carry out large scale innovation projects of great interest to both users and producers. This video explains with examples.
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