Join Joseph and Parker as they discuss how to use emotion in your advertising to generate an emotional response that could lead to your video going viral. The top three most used elements in successful videos are Humor, Love, & Fear.  We talk about several examples of love and fear used in videos as well as a few examples that Joseph has used in his own video production. This episode is quite link heavy so feel free to click around! Women looking in the mirror https://vimeo.com/384588335/3739213bc1 Advantage Urinal Case Study https://vimeo.com/665701208 TruEarth Original Video https://vimeo.com/467461099 Toyota Olympic Commerical https://www.youtube.com/watch?v=fqWG5_7nwyk Grandfather Training for Christmas https://www.popsugar.com/family/emotional-holiday-ad-with-grandpa-lifting-weights-video-48056723 Grill Rescue https://www.youtube.com/watch?v=Osgz8jMr6OA&t=5s Fiber Fix https://www.youtube.com/watch?v=haPvuhznuyI Texans with Guns https://www.youtube.com/watch?v=AoG3xvDhnoE Send videos for us to talk about during our show. We'd love to give feedback on videos in progress, scripts, or chat about how to launch your video. Joseph Wilkins: https://www.linkedin.com/in/wilkinsjoseph/ Parker Krynen: https://www.linkedin.com/in/parker-krynen-b2aa39157/