Does your website, pitch deck, and marketing material ACTUALLY explain what you do, clearly? Or is it a confusing word salad of environmental world-saving generalities? Remember this phrase: "If you confuse, you lose." In my experience, most climate and environmental projects struggle to simply explain what they do. In this episode, I explain how to write a "power sentence" in three easy steps so anyone can immediately "get it." You need to follow the steps to write this power sentence because clarity is what creates the emotional connection with your audience. It's what will get people to fall in love with your project and want to sign up, donate, join, purchase, and share - because they instantly understand what it is.  We'll also learn how to use the basic framework of The Hero's Journey to write a single paragraph that will hook people in to your story and tip and tricks on how to write better.  Clear succinct copywriting is the secret to growing your movement.  How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Get a copy of How to Save the World on Amazon Join my masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action. Contribute a monthly donation to the How to Save the World podcast at patreon.com/katiepatrick Follow on Twitter @katiepatrick, Instagram @katiepatrickhello, and LinkedIn Book a 90-minute Idea Storming Call with Katie: https://calendly.com/katiepatrick/idea-storm