Description
We can get better at telling the story of sustainability, climate, and greener futures. I wrote down these 24 evocative words, backed by science to motivate people, and riffed on ideas of how you use each of them to tell better stories to get people to join your environmental project. We need to be able to inspire epic feelings in people. Here are some examples of how you can do it.
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How to Save the World is a Podcast About the Psychology of What Gets People To Take On Sustainable Behavior and Climate Action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to get magnitudes more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com
Join my masterclass training in climate action design for $25 / month http://katiepatrick.com/gamifytheplanet
Get a copy of the book, How to Save the World on Amazon
This podcast is supported by our friends at Earth Hacks who run environmental hackathons, Conservation X Labs who promote community-driven open tech development for conservation, and Climate Designers - a network of designers who use their creative skills for climate action.
Contribute a monthly donation to the How to Save the World podcast at patreon.com/katiepatrick
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Book a 90-minute Idea Storming Call with Katie: https://calendly.com/katiepatrick/idea-storm
In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to...
Published 05/21/24
In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right.
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How to Save...
Published 02/27/24