In this episode, I unpack six unconscious assumptions that people make when they ask me the question "Why do we need to study individual behavior when we need system-level change?" There is often some flawed thinking in the way this question is asked. While it's true we need systems-level change, this doesn't undermine, nor is it in opposition to, the role of behavioral psychology. Before we can give a thorough answer, we need to question the assumptions and expectations behind the question. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course at http://katiepatrick.com Join my Gamify the Planet masterclass training in climate action design for $25/month http://katiepatrick.com/gamifytheplanet Get a copy of the book, How to Save the World on Amazon https://amzn.to/2Z4jivL  Follow Katie on:  Twitter @katiepatrick Instagram @katiepatrickhello LinkedIn https://www.linkedin.com/in/katie-patrick/