Hector Santiesteban is joined by Farzan Dehmoubed, CEO of Lotus Sustainables, and the creation of the revolutionary Lotus Trolley Bag. Farzan shares valuable insights into entrepreneurship, particularly in scaling a physical product business, and the challenges he faced along the way. With a mission to eliminate plastic waste, Farzan and his wife developed a unique, sustainable product that went on to become a bestseller. Chapters: 00:00:00 - Welcome: Unveiling Farzan Dehmoubed's Eco-Innovative Journey00:00:33 - Lotus Sustainables' Origin: Birth of a Sustainable Revolution00:02:06 - Entrepreneurial Ups and Downs: Valuable Insights from Farzan00:03:40 - Quality at Heart: Ensuring Excellence in Eco-Products00:06:43 - Expanding Reach: Strategies for Multi-Channel Success00:10:42 - Customer First: The Power of Feedback in Business Growth00:13:48 - Mission Meets Market: Aligning Goals with Green Solutions00:16:15 - Wrapping Up: Further Connect with Farzan Dehmoubed and Lotus Sustainables Links And Resources: Farzan Dehmoubed on LinkedInLotus SustainablesAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!