Bill Harper, CEO and chief creative officer at Brand Boss, tells us about the transformative power of storytelling in branding. He shares his expertise on how moving beyond features to telling a compelling story can significantly impact a brand's presence and scalability. Harper emphasizes the importance of understanding and aligning with the target audience's values, using examples like Apple and Nike to illustrate successful brand storytelling. This episode is a treasure trove of insights for anyone looking to elevate their brand through strategic narrative. Chapters: 00:00:00 - Welcome: Introducing Bill Harper, Brand Storytelling Guru00:00:59 - Scaling Your Business: The Marketing Edge00:02:08 - The Unseen Force of Storytelling in Brands00:03:56 - A Look Back: Evolution of Brand Narratives00:05:42 - Customer Insights: The Heart of Your Brand Story00:06:50 - Maintaining Objectivity in Your Brand's Journey00:10:01 - A Word from Our Sponsors00:10:30 - Small Business Branding: Crafting Compelling Stories00:17:21 - Step-by-Step: Crafting Your Brand's Story00:19:54 - Wrapping Up: Connect with Bill Harper Links And Resources: Bill Harper on LinkedInBrandBossHQBrand Sprint WorkshopAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!