Bob Hutchins is a trailblazer in digital marketing and a sage in the realm of AI's impact on business and society. He takes us on a journey through his illustrious career from founding a cutting-edge digital agency to his current fascination with the ethical use of AI in marketing. He artfully intertwines psychology with marketing strategies, illuminating the path to more human-centric and ethical business practices. His insights into AI's transformative role in business and consumer engagement are not just thought-provoking but also a clarion call for a new marketing ethos. This episode is a must-listen for anyone intrigued by the fusion of technology, psychology, and ethical marketing practices. Join us as we explore the future of consumer engagement with a mastermind who's been at the forefront of the digital marketing revolution. Chapters: 00:00:00 - Welcome & Introduction: Meet Bob Hutchins, Digital Marketing Maverick00:00:44 - Bob's Path: From Digital Agency to AI Advocacy00:04:36 - Melding Minds & Marketing: Psychology's Role in Modern Marketing00:07:28 - Ethics in Marketing: A Human-Centric Approach00:11:30 - AI Revolution: Transforming Business & Consumer Engagement00:18:52 - Future Gazing: Bob's Predictions for AI in 202400:20:27 - Wrap Up: Key Takeaways & How to Connect with Bob Links And Resources: Bob on LinkedInBob on InstagramHuman Voice MediaAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!