Chris Cooper, the founder of Two-Brain Business and a master of business scaling. Chris tells you how he went from a broke gym owner to a sought-after business mentor, and how he used media to grow his brand and reach. Chris reveals the secrets of building an audience, creating engaging content, and using media to stand out in a crowded market. His story is an inspiring example of how mentorship, innovation, and media can help you transform your business and achieve your goals. This episode not only showcases Chris’s remarkable journey but also gives you practical tips for scaling your own business. Chapters: 00:00:00 - Kickoff: Welcoming Visionary Chris Cooper00:00:32 - From Struggle to Success: Chris's Inspiring Journey00:04:28 - Media Magic: Transforming Business Through Audience Engagement00:06:45 - Media Evolution: Shaping the Future of Business00:09:18 - Amplifying Growth: Strategic Media Use in Scaling Businesses00:10:39 - Content is King: Mastering Consistent Creation for Impact00:15:00 - Case Study: Real-World Success with Media-Driven Growth00:20:30 - Behind the Scenes: The Transformative Power of Internal Podcasts00:22:12 - Wrapping Up: Key Takeaways & Final Insights from Chris Links And Resources: LinkedInTwo-Bran BusinessBusiness is Good PodcastChris Cooper CoachingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!