Dale Zwizinski shares his journey from a "recovering coder" to an entrepreneurial force behind Revenue Reimagined. His transition from coding to sales, and eventually to leadership, uncovers a fundamental insight: the crux of many business challenges lies not within the sales team but with the leadership and their strategies impacting the end customer. Dale takes us through his early days of local startups in Boston to international ventures in Rotterdam, highlighting his knack for identifying and addressing root problems across different business landscapes. Dale also recounts the origins that led to the creation of the podcast, Revenue Reimagined. He not only offers a peek into the entrepreneurial spirit that drives business innovation but also emphasizes the importance of adaptable leadership and the power of collaboration in redefining revenue strategies for businesses around the globe. This episode is a treasure trove of lessons for aspiring entrepreneurs and established business owners alike, showcasing the transformative journey from technical expertise to visionary leadership. Chapters: 00:00:00 - Kickoff: Meet Dale Zwizinski00:00:53 - Origin Story: The Genesis of Revenue Reimagined00:02:41 - Decoding Success: The Power of Metrics00:04:52 - Lessons in Resilience: Learning from the Trenches00:05:54 - Data-Driven Decisions: Leveraging Information for Impact00:10:52 - The LINE Framework: A Blueprint for Business Expansion00:17:25 - AI as a Game Changer: Shaping the Future of Business00:18:52 - Wrapping Up: Key Takeaways and Inspirations Links And Resources: Dale on LinkedInRevenue ReimaginedSales Change AgentAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!