Matt Hepburn, founder of Focus Visibility, takes us into the ever-changing world of SEO. Matt shares his transition from traditional direct mail marketing to mastering digital visibility and establishing thought leadership within any niche. The conversation covers the evolution of SEO practices, the importance of adapting to Google's algorithm changes, and strategies for creating content that truly resonates with users. Matt's journey from facing the challenges of the 2008 financial crisis to becoming an SEO expert offers valuable insights into the resilience and innovation needed in the digital marketing sphere. Chapters: 00:00:00 - Meet Matt Hepburn: From Direct Mail to Digital Guru00:00:50 - The Shift: From Flyers to the Digital Frontline00:02:07 - Decoding Google: Adapting to Algorithm Shifts00:03:07 - Crafting a Personal Brand in the Digital Age00:04:00 - Buyer's Journey: Aligning Your Brand Strategically00:06:00 - Mastery in Content Creation: Engaging Your Audience00:11:51 - Navigating Google's Latest Search Innovations00:17:11 - Wrapping Up: Insights & Where to Connect with Matt Links And Resources: Focus Visibility PodcastLinkedInAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!