Tyler Ryan is an expert on the often-overlooked metric of Lifetime Value (LTV) who went from being a NASA software engineer to a leading voice in maximizing customer value. Tyler shares his evolution into the world of business. He shines a light on how understanding and optimizing LTV isn't just about crunching numbers; it's a holistic approach to fostering long-term customer relationships and ensuring sustainable business growth. Tyler reveals the pivotal role of LTV in making informed decisions that benefit both the customer and the company. This episode will give you valuable strategies to enhance your own business models. Chapters: 00:00:00 - Kickoff: Meet Tyler Ryan, LTV Visionary00:01:06 - From NASA to Navigating Business: Tyler's Shift00:02:34 - LTV's Critical Role in Scaling Your Business00:05:15 - Common LTV Pitfalls to Avoid for Business Growth00:06:52 - Unlocking Customer Value: Mastering Your LTV00:09:25 - Success Stories: LTV's Transformative Impact00:13:40 - LTV 101: Getting Started with Strategic Insights00:18:18 - Decoding LTV: The Interplay of Revenue Streams00:21:53 - Wrapping Up: Tyler's Parting Wisdom on LTV Links And Resources: LinkedInLTV NumbersAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!