Jake Mayell, head of growth at Hex Digital Agency London and startup advisor, shares his extensive experience in growth marketing, revealing the transformative power of paid traffic strategies across digital platforms. From his early days of navigating his way through the maze of affiliate marketing world to spearheading paid social initiatives for major brands, Jake tells us about the evolution of digital advertising and its critical role in scaling businesses. His knowledge and advice offers you a rare glimpse into the complexities of paid traffic, telling you the importance of adapting to changes in privacy policies and platform algorithms. Jake's journey unfolds a roadmap for leveraging paid media effectively, making sure you understand the nuanced approach required to maximize ROI and fuel business growth is very important. Whether you're a seasoned marketer or a startup founder, Jake's story is a great example of how to grab the reins of the full potential of digital marketing in today's ever-evolving landscape. Chapters: 00:00:00 - Introduction: Welcome to the How to Scale a Business Podcast00:00:30 - Meet Jake Mayell: Mastering Growth Marketing in the Digital Age00:03:50 - Navigating the Shifts: The Evolution of Digital Advertising and Paid Media00:07:51 - Unlocking the Secrets: Strategies for Maximizing ROI in Digital Advertising00:11:15 - From Theory to Practice: Real-World Successes in Paid Traffic00:15:56 - The Paid vs. Organic Debate: Achieving the Perfect Marketing Mix for Growth00:17:12 - Wrap-Up: Insights Recap and Connecting with Jake Mayell Links And Resources: LinkedInJake MayellIn Growth We TrustHex Digital Agency LondonAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!