Brady McCarty is revolutionizing the sales industry by helping high-ticket coaches and course creators make more sales.He is here to discuss moving beyond traditional sales tactics through a deep dive into behavioral science, hypnosis, psychology, and more. His approach, centered around emotional communication, aims to inject fun back into sales, transforming it from a task into an enjoyable experience. Brady's experience on overcoming sales resistance, empowering conversations, and invisible influence not only shed light on his unique strategies but also challenge our perceptions of salesmanship. His philosophy extends beyond sales, touching on broader themes of confidence, persuasion, and personal growth. This episode is for anyone looking to elevate their sales game or simply gain a fresh perspective on communication and influence. Chapters: 00:00:00 - Meet Brady McCarty: Redefining the Art of Closing Deals00:01:08 - Beyond Traditional Sales: Brady’s Revolutionary Strategy00:03:04 - Cultivating Confidence: The Power of Emotional Communication00:04:50 - The Role of Experience in Sales Success and Overcoming Fear00:06:17 - Emotional Communication: Transforming Sales Calls into Engaging Conversations00:07:45 - Invisible Influence: Mastering Nonverbal Communication in Sales00:10:38 - Leveraging Behavioral Science and Psychology for Effective Sales Strategy00:12:31 - Master Your Offer: The Critical Link Between Product Belief and Pricing00:14:28 - Elevating Your Sales Game: From Role-Play Disdain to Piercing Inquiry Mastery00:18:06 - Wrapping Up: Detaching from Outcomes for Success & Connecting with Brady Links And Resources: InstagramFacebookAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!