George Torres, the founder of Siembra Academy and a notable figure in the Latin community is dropping by to share his inspiring journey from growing up in East New York, Brooklyn, to becoming a media influencer and cultural pioneer. He discusses the origins of his storytelling website, Sofrito for Your Soul, which started as a college project and quickly grew into a popular platform celebrating Latin culture. George delves into how he navigated the challenges of monetizing his art and the importance of aligning business opportunities with personal values. The conversation also explores George’s approach to storytelling, emphasizing the power of personal memories and community-oriented narratives. George’s insights offer valuable lessons on combining passion with entrepreneurship to make a meaningful impact. Chapters: 00:00:00 - Meet George Torres: Brooklyn's Own Media Visionary00:01:30 - Unveiling 'Sofrito for Your Soul' – A Cultural Beacon00:02:53 - Mastering the Blend: Art, Media, and Entrepreneurship00:05:41 - The Power of Storytelling in Business and Community00:07:23 - George's Path: From Passion Project to Cultural Platform00:09:10 - Engaging Communities Through Authentic Narratives00:11:32 - The Impact of Storytelling on Cultural Preservation00:13:06 - Real Talk: Lessons on True Values in Branding00:15:30 - Navigating Partnerships: Aligning Brand Values with Community Expectations00:18:55 - Peering into the Future: Mental Health and the Entrepreneurial Spirit00:22:03 - Wrapping Up: George's Key to Business Growth Links And Resources: George on LinkedInSiembra AcademySiembra Academy on LinkedInDaily Sofrito Amplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!