Ross McDaniel, co-founder of Trellis Coffee Bar and Fencepost’s growth marketer, is here to share his journey of balancing two seemingly unrelated ventures—a coffee shop and a digital marketing agency—while focusing on the importance of community impact and strategic growth. Ross discusses four key factors for business success: visibility, competency, social proof, and referrals, explaining how these principles apply across different industries. His insights on leveraging customer relationships and maintaining high standards, even during challenging times like the COVID pandemic, offer valuable lessons for any business owner looking to scale effectively. Tune in to hear Ross's innovative approach and gain inspiration for your own business endeavors! Chapters: 00:00:00 - Welcome to the How to Scale a Business Podcast00:00:26 - Meet Ross McDaniel: Coffee Shop Owner and Digital Marketing Pro00:00:56 - Why We Focus on Scaling Local Businesses00:02:38 - Creating Trellis Coffee Bar During the COVID Pandemic00:05:29 - Four Key Strategies for Growth: Visibility, Competency, Social Proof, and Referrals00:08:10 - The Role of Competency in Building Trust00:11:00 - Learning from Early Experiences in Business00:12:07 - Maximizing Visibility and Competency for Local Success00:15:45 - Google vs. Yelp: Regional Preferences and Strategies00:19:01 - Harnessing the Power of Social Proof and Referrals00:23:31 - Final Thoughts and How to Connect with Ross McDaniel Links And Resources: Ross on LinkedInRoss on InstagramFencepost.coTrellis Coffee BarAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on Twitter Thanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!