Why You Need To Create Your Fashion Brand Identity When You Start
Listen now
In this episode, I talk about why it is important to create your Fashion Brand Identity right from the start.  I tell you the story of what I learned from my mentor in this regard and the 3 elements you should work on, even before you decide what to name your brand. Doing so, will give you a guideline against which you make decisions related to your brand.
More Episodes
In this episode, I talk about the four things you cannot leave aside when creating a Profitable Pricing Strategy for your new Fashion Brand. It happens to many entrepreneurs that because their pricing is not done correctly, they work a lot but don't make money at all. Developing a profitable...
Published 09/21/20
In this episode I share with you the 5 Steps you cannot skip when designing your first collection. I follow these 5 steps myself when I design each and every one of my collections. I learned the basics of this process many years ago in a highly specialized course in Europe. Throughout the years,...
Published 09/10/20
In this episode, I share with you 3 tips that will help you launch your first collection without having to spend a lot of money. Launching a fashion collection can be very expensive. If you follow my advice, however, you can save a lot of money by just concentrating on the things that are...
Published 09/03/20