This week, we dive into the world of Apple's latest innovation: The Vision Pro. Lauded as the pinnacle of personal electronic devices, the Vision Pro has set the tech industry abuzz. Many are left questioning its purpose - a mystery we aim to unravel using our trusted Jobs-To-Be-Done methodology. Will this enigmatic device live up to its hype, or is it a leap too far even for the giants of Cupertino? Jay places his bet on the Vision Pro not only succeeding, but rewriting history as the most profitable, most satisfying product ever created. A bold claim indeed, especially when contrasted with Tony Fadell, the iPod's godfather, who tweeted that Apple may have just "jumped the shark" with its steep $3,500 price tag and 2-hour battery life. This discrepancy paves the way for an in-depth analysis - has Apple pushed the boundaries of innovation or overstepped them? Join us on this journey as we leverage the Jobs-To-Be-Done framework to dissect the Apple Vision Pro and predict its trajectory. ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Key moments from this episode on how would you beat Apple Vision Pro Using Jobs-to-be-Done:  00:00 Intro to Apple's Vision Pro and how to beat the product with Jobs-to-be-Done (JTBD) 04:45 Doing jobs better in three dimensional space 10:02 Apple’s Vr promo video 18:49 Examples of the power of using 3d charts 24:22 What’s the business case for the way the Apple Vision Pro came to market? 27:44 Shorting airline stocks and commercial real estate 33:16 Isolation and loneliness and how Apple Vision Pro can help or hinder that 40:50 Life as a developer on the new platform 43:58 Physical object design is a great job 48:42 How would you edit 3d files for customized experiences with the Apple Vision Pro? 58:51 The extraordinary power of touch gesture control ✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper Learn more about JTBD: https://www.thrv.com/jobs-to-be-done Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w Linkedin: https://www.linkedin.com/company/thrv-com/ Twitter: https://twitter.com/thrvapp Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/ Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/